We make a big mistake when we start separating planning from doing. That’s what often happens, however, when we come up with a plan and fail to execute. How many times have we heard people complaining about strategies that “sit on the shelf”?


In complex, shifting situations  we don’t have the luxury of separating thinking from doing. We must do both in rapid, iterative cycles.  It is the only way that we can learn how to move toward a more prosperous, sustainable future.


Testing our ideas out with practical experiments generates new insights into complex situations. Strategic Doing provides a disciplined process for translating ideas into action quickly.


With a simple, shared protocol, we can test our ideas to see if they qualify as new opportunities worth pursuing.  As we move ahead, we gain agility and flexibility to spot new opportunities and jump quickly when circumstances change.