4 Questions and 10 Rules of Strategic Doing

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Before you Begin

1. Create a safe space for deep, focused conversations.

2. Frame the conversation around an appreciate question.

What could we do?

3. Uncover hidden assets that people are willing to share.

4. Link & Leverage your assets to create new opportunities.

What should we do?

5. Rank all your opportunities to find your "Big Easy"

6. Convert your Big Easy into an outcome with measurable characteristics.

What will we do?

7. Define a Pathfinder Project with guideposts

8. Create a short-term action plan with everyone taking a small step.

What's our 30/30?

9. Set a next meeting to review progress and make adjustments.

10. Nudge, connect, and promote relentlessly to reinforce your new habits of collaboration.


Page Title: 4 Questions and 10 Rules of Strategic Doing


Welcome to Agile Strategy Lab's focused guide on the "4 Questions and 10 Rules of Strategic Doing." This resource is specifically tailored for organizations and teams keen on implementing a dynamic, collaborative approach to strategy formulation and execution. Here, we’ll explore how a specific group — let's say the marketing team at EcoFriendly Inc., a company specializing in sustainable products — can apply these questions and rules to enhance their strategic initiatives.

Before You Begin

  1. Create a Safe Space for Deep, Focused Conversations

    Example: EcoFriendly Inc.’s marketing team schedules regular, informal meetings in a relaxed setting. These sessions are designed to encourage open dialogue, where each member feels comfortable to express innovative ideas without fear of criticism.

  2. Frame the Conversation Around an Appreciative Question

    Example: The team starts their strategic session with the question, “How can we leverage our unique strengths in sustainability to enhance our market presence?”

What Could We Do?

  1. Uncover Hidden Assets That People Are Willing to Share

    Example: During a brainstorming session, a team member mentions her close contacts with influential eco-bloggers, a connection the team hadn’t utilized before.

  2. Link & Leverage Your Assets to Create New Opportunities

    Example: Recognizing the value of these blogger contacts, the team plans a collaborative campaign with these influencers to promote EcoFriendly's new product line.

What Should We Do?

  1. Rank All Your Opportunities to Find Your 'Big Easy'

    Example: The marketing team evaluates various strategies like social media campaigns, influencer collaborations, and green events. They identify the influencer campaign as their 'Big Easy' – high impact with feasible resource requirements.

  2. Convert Your Big Easy into an Outcome with Measurable Characteristics

    Example: The 'Big Easy' influencer campaign is structured with clear goals: a 30% increase in social media engagement and a 15% rise in online sales within the next quarter.

What Will We Do?

  1. Define a Pathfinder Project with Guideposts

    Example: The team decides on a pilot influencer campaign focusing on a select group of eco-bloggers to promote a specific product, setting clear milestones for engagement and sales uplift.

  2. Create a Short-Term Action Plan with Everyone Taking a Small Step

    Example: Each team member is assigned a specific role for the campaign, from content creation to coordination with influencers, ensuring collective responsibility and action.

What's Our 30/30?

  1. Set a Next Meeting to Review Progress and Make Adjustments

    Example: EcoFriendly’s marketing team schedules a follow-up meeting 30 days post-campaign launch to review the effectiveness and discuss necessary adjustments based on the initial outcomes.

  2. Nudge, Connect, and Promote Relentlessly to Reinforce Your New Habits of Collaboration

Example: The team leader continuously encourages cross-department collaboration, sharing progress updates, and celebrating small wins to maintain momentum and team spirit.


Through the lens of EcoFriendly Inc.'s marketing team, we see how Strategic Doing can transform a standard strategic approach into a more dynamic, collaborative, and effective process. By addressing the four critical questions and adhering to the ten guiding rules, teams can create a more agile, responsive, and innovative strategic environment. Use these principles as your roadmap, and embark on a journey of strategic transformation.

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