Janyce Fadden is Director of Strategic Engagement at the UNA College of Business, which hosts the UNA Agile Strategy Lab. Her role includes implementing an innovation pipeline strategy called Shoals Shift and other business engagement projects. Currently using Strategic Doing, Shoals Shift seeks to build a digital economy by enhancing the region’s competitiveness. This award-winning project has been recognized by the Appalachian Regional Commission with a significant grant to accelerate the results. The project has been recognized as outstanding by the University Economic Development Association and the Honor Society of Phi Kappa Phi. In addition, using lean management techniques Fadden has been a key contributor with the College of Business Graduate recruitment team whose work has resulted in doubling the MBA enrollment thus becoming Alabama’s largest program. She teaches Strategic Doing and facilitates workshops focused on workforce development, economic development, higher education, entrepreneurship, community development, rural economies, manufacturing, and nonprofits.