At the Lab, we don’t do much marketing. Here’s why. People hear about our work from others. The curious come to 2.5 day training to get a deep dive into the 10 skills of complex collaboration. Once they do that, they often go home and suggest the approach to others.
That’s exactly what happened with the Allegheny County Health Department, based in Pittsburgh. A member of the Health Department came to our training that we held in Washington DC with our partner, Howard University. He then went back to Pittsburgh and applied the skills. As he did, he told others. Then, about three weeks ago he called us up and asked whether we could do a one day workshop introduce a discipline to other professionals within the County Health Department.
Liz Nilsen conducted the workshop for about 15 people. In the one day workshop, we introduce participants to the ten rules of Strategic Doing. We then discuss how these rules might apply to their situation in order to build complex collaborations quickly.
We will see what happens next. If the past is any indication, we will see more workshops.