Take a New Approach to Strategy

Strategy in turbulent environments is different from conventional strategic planning. Traditional approaches are too expensive to formulate, too challenging to implement, and too brittle for a rapidly shifting environment.


Today’s world demands a new approach to strategy that leaves traditional approaches behind. The good news: strategy designed for collaboration and networks can be faster, cheaper, more resilient, and far more productive.


Successful strategies in turbulent environments are:

>> incremental: they focus on small wins on the edge of the adjacent possible
>> experimental: they test hypotheses with a spirit of continuous inquiry 
>> rigorous: they rely on both outcome and progress metrics
>> iterative: they follow repetitive design/do cycles
>> accretive: they accumulate knowledge from learning by doing
>> inclusive: they embrace diverse voices to share insights and knowledge
>> recombinant: they define new opportunities by recombining assets embedded in our networks
>> practical: they manage complexity by following simple rules
>> trusted: they form in “creation spaces” characterized by psychological safety
>> immediate: they focus on doing the doable, no excuses
>> emergent: they create visible, measurable patterns from connections we can’t see
>> bifocal: they alternate perspectives between zooming out and zooming in 

Above all, they are conversational. 

Successful strategies to navigate a turbulent world rely on our oldest technology — our language and conversations — to generate knowledge, share our insights, and find out what works.

We figured all this out, so you don’t have to. 

That’s #strategicdoing, an open-source strategy discipline for collaboration, open innovation, and ecosystems.